About CloseUp
Building a CRM around how modern sales teams actually work
CloseUp grew from hands-on work with leads, conversations, campaigns, and sales teams. We saw how much time disappears between systems, and how many deals slow down when context and next steps are unclear
Connecting sales data to action
Most CRMs are good at storing records. The gap appears when real conversations happen across WhatsApp, email, and phone, leaving the team to reconstruct what happened and decide what to do next
CloseUp brings those channels into one lead view and uses AI to summarize context, surface important details, and help the team move forward
500+
Companies
5,000+
Active Users
12M+
Interactions Analyzed
35%
Avg. Close Rate Increase
Our principles
The standards that shape the product.
Start with real work
Every capability should solve a daily task for a rep or manager
Less admin, more selling
The product should capture and organize information without turning reps into CRM operators
Visibility that leads to action
A useful dashboard does more than report the past; it helps the team act now
Responsible AI
AI assists, summarizes, and recommends. People remain responsible for decisions
The team
The founders building CloseUp.
Y
Yehonatan Avidan
CEO and Co-Founder
Leads product strategy, sales, partnerships, and customer implementation
Product strategySalesPartnerships
A
Andrey Kotkov
CTO and Co-Founder
Leads platform architecture, engineering, AI, and automation
ArchitectureEngineeringAI & automation
M
Maya Levinson
Head of Product
Shapes the roadmap around real customer workflows. Obsessed with turning complex sales processes into simple, intuitive experiences.
Product DesignUX ResearchRoadmap
D
Daniel Roth
Head of Customer Success
Makes sure every team gets value from day one. Guides customers from onboarding to measurable growth.
OnboardingRetentionSupport
T
Tamar Ben-David
Head of Growth
Connects the product to the people who need it. Builds demand across markets with data-driven campaigns.
MarketingDemand GenAnalytics
2023
Founded
CloseUp was born with a vision to revolutionize Israeli sales tech.
2024
Product Launch
Launched our AI-powered CRM with multi-channel tracking and Hebrew-native interface.
2025
Rapid Growth
Reached 500+ companies and processed over 12 million sales interactions.
2026
AI 2.0
Launched next-gen AI coaching engine and predictive lead scoring.
Want to see the product behind the idea?
We would be happy to show you how CloseUp connects your sales process
See CloseUp in action