About Us
We're Building the Future of Sales
A passionate team on a mission to transform how Israeli businesses sell.
Our Story
CloseUp was born from a simple observation: Israeli sales teams deserve a CRM that truly understands their market. While global CRM solutions forced teams to work in translated interfaces with workflows designed for other markets, we saw an opportunity to build something different.
Founded in 2023, we set out to create an AI-powered sales platform that's Hebrew-native, WhatsApp-integrated, and designed from the ground up for the unique dynamics of Israeli B2B sales.
500+
Companies
5,000+
Active Users
12M+
Interactions Analyzed
35%
Avg. Close Rate Increase
Our Values
The principles that guide everything we do.
Customer Obsession
Every feature starts with a real customer problem. We listen, learn, and build what matters.
Move Fast
We ship weekly, iterate constantly, and believe speed is a competitive advantage.
Transparency
Honest pricing, clear communication, and open about our roadmap and priorities.
Local First
Built for Israel, by Israelis. We understand the market because we're part of it.
Meet the Team
The founders behind CloseUp — building it hands-on, every day.
Y
Yehonatan Avidan
CEO & Founder
15 years in B2B sales tech. Built sales teams across 3 continents.
Go-to-MarketSales StrategyCustomer Success
A
Andrey Kotkov
CTO & Founder
A decade leading engineering teams. Turns hard problems into products sales teams love — built to scale for businesses worldwide.
Product EngineeringAI & AutomationPlatform Architecture
M
Maya Levinson
Head of Product
Shapes the roadmap around real customer workflows. Obsessed with turning complex sales processes into simple, intuitive experiences.
Product DesignUX ResearchRoadmap
D
Daniel Roth
Head of Customer Success
Makes sure every team gets value from day one. Guides customers from onboarding to measurable growth.
OnboardingRetentionSupport
T
Tamar Ben-David
Head of Growth
Connects the product to the people who need it. Builds demand across markets with data-driven campaigns.
MarketingDemand GenAnalytics
Our Journey
2023
Founded
CloseUp was born with a vision to revolutionize Israeli sales tech.
2024
Product Launch
Launched our AI-powered CRM with multi-channel tracking and Hebrew-native interface.
2025
Rapid Growth
Reached 500+ companies and processed over 12 million sales interactions.
2026
AI 2.0
Launched next-gen AI coaching engine and predictive lead scoring.